Daisy Love, Marc Jacobs

Daisy Love manages to be inviting but is inherently cheap. Once again, as with every other Daisy, the best feature of the perfume is the bottle, with its big, plastic daisy petals sprouting out of the stopper, like a thoroughly intriguing, tactile children’s toy I cannot stop fiddling with. 

There is a fun, super-artificial structure somewhere in the middle, made up of cashmere musk and fizzy, bubblegum and creamy nougat-flavored-popsicle-smelling effervescence, that has been patched up semi-efficiently by a few other, more mature-smelling notes. The reason behind this cover up, I can only assume, has been to disguise its quirky, childish exuberance in order to peddle it to an even wider demographic of twenty to thirty-something women in search of yet another clone of Coco Mademoiselle.  

Reviewing perfumes such as Daisy Love can turn out to be a somewhat  sad affair as there are very few items of critique I can sufficiently expound on features that said perfume possesses, such as ‘inoffensive’ and ‘easy-to-wear/easy-to-sell’, so in order to beef up this review I will seek out the professional assistance of the poor PR people saddled with the task of making Daisy Love sound exciting and unique. According to the description of the perfume on the Marc Jacobs homepage: “..this gourmand radiant fragrance reveals its first notes in a vibrant burst of sweet cloudberries. Delicate daisy tree petals mingle with sparkling cashmere musks and driftwood to create a lasting and memorable gourmand twist.” Hmm. Cloudberries? Daisy tree petals? You must be desperate indeed if you are forced to attribute olfactory characteristics of things that smell nothing like the perfume but ‘sound’  perfect for the image you are trying to convey. 

Books and Perfume Final Verdict: 4/10